Cost Per Acquisition Calculator

This calculator is a tool we use regularly to forecast bottom line revenue based on historical performance.

For example, let's say you're running a lead gen ad campaign. Inputting your historical conversion rates in this calculator (from lead, to qualified lead, to opportunity, to sale), will let you know if your cost per lead is pacing to an eventual profitable return.

Cost per lead is relative to the product you eventually want to sell. Some might think a $35 cost per lead is extremely high, for example. But if your average order value and lifetime customer value is high enough, you may still be profitable.

Remove the guesswork behind your higher funnel ad campaigns. Understand what your up-front costs and lead generation results will project to return in terms of revenue and ROI.